Mission Statement
The Vermont Retail Association’s mission is to advance and protect the interests of the Vermont retail industry to help retailers achieve excellence in all areas of their business.
Vision
Vermont Retail Association will help its members achieve the highest levels of performance, profitability, and positive recognition.
Values
VRA dedicates itself to these values:
- Promoting best business practices
- Respecting employees
- Rewarding customers
- Protecting the environment
- Contributing to community










